Jiffy

For my Senior Capstone Project, I knew I wanted to do something original, impactful, and passion filled. I branded a company called Jiffy, a transportation service for elderly people who can no longer drive. This would be membership based and extremely customizable as to be affordable for anyone. In this project I not only aimed to explore elements of branding, but research how design impacts those with disabilities.

Though my target audience for this would be the elderly, I did not want this to feel like they had “given up” just yet. The tone of this project was one that breathed life into the later stages of one’s life and encouraged them to be active in old age.