Boom Chicka Pop Website

For this project, we were to pick any product of our choice that was sold at Walmart, and I chose Boom Chicka Pop Popcorn. This brand is a healthier choice of popcorn that prides itself on using very minimal artificial flavors and ingredients.

Originally, the organization of their website was a bit scattered and crowded, so I redesigned it to feel lighter and more airy, as to reflect the brand aesthetics that already existed. This required studying typographic hierarchy for web as well as visually organizing things to be as user friendly as possible.